KGLT Sponsorship

Underwriting on KGLT-FM

Underwriting on KGLT-FM is a partnership with one of Montana’s most trusted and adventurous community radio stations. As a noncommercial, listener-supported station, KGLT connects your business or organization with an engaged audience that values local culture, creativity, and independence.

Our airwaves are a valuable way to reach KGLT listeners – a dedicated and loyal audience.

Underwriting messages are brief, FCC-compliant acknowledgments of support that identify your business or organization without advertising language. This is recognition — not advertising — and it works. 

Engage with our listening communities, our 12,000+ weekly listeners in Southwest Montana. Be a Business Sponsor of KGLT, the state’s largest alternative-music public radio station.

Types of Underwriting?

General Underwriting – one underwriting message per day, rotating 6am – 9pm.
Program Underwriting – one underwriting message, at a set time/program.
Event Underwriting – short-term underwriting messages for two+ weeks.

Why Underwrite? 

• Engaged Audience 
  KGLT listeners are loyal, curious, and community-minded — and they support businesses that support the station. 
• Local & Independent 
  Real DJs. Real music. No algorithms. No corporate playlists. 
• Trusted Placement 
  Messages air in a calm, uncluttered environment — not buried in commercial blocks. 
• Brand Alignment 
  Your support is heard alongside eclectic programming and voices listeners trust. 

We broadcast from Bozeman, Big Sky, Big Timber, Livingston, Mammoth/Gardiner, and Montana State University. As well as on KGLT.net.

Our 90 DJs curate a live mix of music, spanning multiple genres and stimulating musical discovery. We’ve been on-air since 1968 and online since 1997. The public has voted KGLT the Best in Bozeman for more than two decades.

Contact

Get in touch with our Underwriting & Development Director, Lucia Stewart, at 406-994-7091 (📧email). We’ll send you options for broadcasting your business message on uncluttered, non-commercial airwaves. Or use this form to send us your info:

What is Underwriting?

Underwriting messages are brief, noncommercial acknowledgments of support. They identify your business or organization without promotional language, pricing, or calls to action, keeping us FCC-compliant while still making your presence known. Your message airs in a calm, uncluttered environment—so listeners actually hear it.

Who Underwriting Is For: 

✔ Local businesses 
✔ Nonprofits and organizations
✔ Events and short-term info
✔ Institutions and individuals 
✔ Anyone seeking consistent, thoughtful on-air recognition 

Types of Underwriting on KGLT

Thoughtfully scheduled throughout the day. Copy crafted and approved by KGLT staff for FCC compliance Underwriting directly supports KGLT’s music, DJs, and independent voice.

General Underwriting
This underwriting sponsorship provides one message per day, rotating between 6am – 9pm.   

Program Underwriting
This underwriting sponsorship provides one message at a set time/program. As little as one one mention per week is available.

Event Underwriting – short-term underwriting messages over 2 week time that includes a recorded :25-second message and option for 9pm – 12am messages.

What an Underwriting Message Can Include 

KGLT staff will help craft your message to ensure compliance and clarity. Messages should be 30-35 words in length, and include the following:

✔ Business or organization name 
✔ Location 
✔ Neutral description of products or services 
✔ Mission or years in operation 
✔ Website or phone number (no calls to action) 
✔ An established slogan may be included if factual and non-promotional. 

What Underwriting Cannot Include (FCC Rules):

✖ Prices, discounts, or special offers 
✖ Calls to action or urgency 
✖ Comparative or qualitative claims 

Message Template & Format

General & Program Underwriting Template

Template: 
Support comes from [Business or Organization Name], located in [City or Area]. Providing [brief, factual description of products or services]. More information at [Website or Social Handle]. 

KGLT Example: 
Support comes from Bridger Consulting, based in Bozeman. Providing grant writing, program management, and strategic grantmaking services for organizations across Montana. More information at bridger-consulting-M-T-dot-com. 

Event Short-Term Underwriting Template 

Template: 
Support comes from [Sponsor Name], presenting [Event or Artist Name], [brief, factual description]. [Date], at [Venue], in [City]. More information at [Website]. 

KGLT Example: 
Support comes from The Venue, presenting Eric Stadden, a Spanish guitar trio performing music influenced by Latin folk traditions. Sunday, February 18, at The Venue in Livingston. More information at the-venue-dot-com. 

Notes: 

• Description should be informational (music style, format, subject matter) 
• No value statements, pricing, or calls to action 
• Approx. 30–35 words