Public Service Announcements

Community Information • Free • Non-Commercial 
Submission Form | FCC/KGLT Policies

What Is a PSA? 

Public Service Announcements are free, non-commercial messages that inform the public about nonprofit events, services, and community resources. PSAs help KGLT serve southwest Montana by sharing information that benefits the community as a whole. 

PSAs are about access and equity —
not promotion. 

Who PSAs Are For:

✔ 501(c)(3) nonprofit organizations 
✔ Educational institutions (including Montana State University programs) 
✔ Government or public agencies 
✔ Community and grassroots groups 

✖ Not available to for-profit businesses 
✖ Not for personal promotion or sales activity 

PSA Scheduling on KGLT: 

• Not scheduled or guaranteed 
• Played at DJ discretion 
• Typically airs two weeks prior to an event 
• Limited to four short-term PSA per organizations per year

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Looking for more frequent and guaranteed messages on KGLT? Explore KGLT sponsorship and underwriting opportunity!

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Message Format

You are responsible for your message’s accuracy: Fact-check and proofread first. For all PSAs, KGLT needs:

• Contact information: Website and phone number.
  Phonetic pronunciations (pro-NUN-see-A-shuns): Of difficult words and names.
  Must be clearly written and easily read on air

Submit events at least four weeks before the date of an event, with the following required information:

• Who is hosting the event? Name of organization.
• What type of event is it? For example: a concert, a slideshow, or lecture.
• When will the event take place? Time and date.
• Where will the event take place? City and address.
• Why? A brief mission statement or description.

KGLT PSA Policy

KGLT airs PSAs that serve our listeners and community. Messages must benefit our listeners. Nothing controversial, issue-oriented, or self-serving. KGLT reserves the right to edit or reject submissions.

KGLT only accepts PSAs via the above form.

What a KGLT PSA Can Include 

✔ Organization name 
✔ Event name, date, time, and location 
✔ Mission-based or informational description 
✔ Contact info (website, email, phone, social media) 

What a KGLT PSA Cannot Include 

✖ Promotional language or slogans 
✖ Calls to action (“buy,” “register,” “don’t miss”) 
✖ Pricing, ticket sales, or discounts 
✖ Comparative or qualitative language (“best,” “exciting,” “award-winning”) 

Airplay & Scheduling

We do not know in advance when or if your PSA will air. Because PSAs are a free service, we are obligated to fulfill paid-sponsor announcements first. Contact our Underwriting Director (406-994-7091 | 📧email) about the community benefits of sponsorship.

• To ensure fair and equitable access, the station may limit the number of active PSAs per organization at any given time (see Section 11). 
• PSAs are not scheduled, they are played at the station’s DJs discretion 
• Airplay is dependent on availability and relevance 
• Only 1 short term PSA per organization is allowed to air at a time; exception allowed for Montana State University and its various orgs. 
• Event PSAs generally air for 2 weeks prior to the event 
• Ongoing informational PSAs may air for a defined period, subject to review 
• PSAs automatically expire after the event date unless renewed 

Editorial Discretion 

PSAs are brief — 30 seconds or less. We welcome PSAs for community events or services, including concerts and other civic, cultural, educational, environmental, and health-related events. Due to Federal Communications Commission (FCC) regulations, no political announcements will be accepted. We also do not promote religion, issue-advocacy, or events with narrow appeal (e.g., high school reunions, meetings of astrophysicists).

The station reserves the right to: 

• Decline PSAs that do not align with its mission 
• Limit PSA volume from any single organization 
• Edit or refuse content that violates FCC rules or station policy 
• Refuse to make PSAs due to short notice (LESS THAN 4 WEEKS IN ADVANCE) 

Relationship to Underwriting

PSAs are not advertisements and may not substitute for underwriting. Organizations seeking: 

• Guaranteed placement 
• Specific time slots 
• Promotional language 
• Should inquire about underwriting opportunities, which support the station financially while remaining FCC‑compliant. 

PSA Limits per Organization

• Organizations may have 4 short-term PSA within one calendar year
• Organizations may have 1 active short-term PSA airing at a time 
• Organizations are allowed to have 1 short-term PSA airing at the same time as a long-term PSA, though: 
• PSAs rotate and are not guaranteed specific times or frequency 
• During high‑volume periods, the station may ask organizations to: 
  • Combine multiple announcements into one PSA 
  • Wait until an existing PSA expires before submitting a new one 
  • Organizations with ongoing or promotional needs may wish to explore underwriting, which offers scheduled placement while remaining non‑commercial. 

FCC Guidelines

The FCC strictly regulate PSAs. Your PSA must adhere to their guidelines:

All PSAs must remain strictly non‑commercial. 

PSAs MAY NOT include: 

• Calls to action involving purchases (e.g., “buy,” “tickets on sale,” “register now”) 
  • Pricing, discounts, or sales language (no mention of the word “free” allowed) 
• Comparative or qualitative language (e.g., “best,” “leading,” “award‑winning”) 
• Promotional slogans or inducements 

Acceptable phrasing example: “There is a community workshop on food preservation, Saturday at the public library. The workshop is open to the public.” 

Unacceptable phrasing example: “Don’t miss this amazing workshop—sign up today!” 

Equity & Community Commitment 

As a non‑commercial station, we strive to: 

• Amplify diverse voices 
• Support grassroots efforts 
• Maintain fairness and transparency in PSA access 
• This protocol exists to ensure PSAs remain a trusted, community‑centered resource for listeners.